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This season’s favourites

Gentle textures, timeless colors, and pieces made to bring comfort.

warm welcome

A cozy new season awaits

Crafted for comfort, designed to last

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SUMMER SALE

Up to 50% discount

brighten up your everyday essentials

Think pink. Dream yellow. Dress softly.

New arrivals are here!

Brighter days, cozy layers

New arrivals are here!

Launching our

POINTELLE Collection

WOOL & SILK CLASSICS FOR AGES PREMATURE TO SIX YEARS OLD

Sweet dreams with our

bedding collection

ULTRA-SOFT COTTON CREATIONS FOR BABIES & TODDLERS

TOTHEMOON ☾

Wool & Silk collection

BLENDING THE BEST OF BOTH WORLDS

Introducing

Tothemoon ☾ sleeping bag

MADE WITH 100% COTTON FILLING

say hello to

the perfect newborn suit

MADE FROM 100% CASHMERE

Discover

OUR LOVE FOR WOOL

With antibacterial, hypoallergenic & moisture-wicking properties

Featured Collections

Shop by collection

NEW COLORS

Our biggest Hvid restock yet!

Just in time for the winter season, we’re delighted to introduce Hvid’s newest treasures — including the much-awaited Happy Booties and a range of fresh new shades. Crafted from the softest merino wool, each piece reflects the comfort, quality, and timeless style you’ve come to love from Hvid, now in even more ways to cherish.

Every design is made in Belgium in small batches and finished with the care and craftsmanship that make Hvid so special. From bright new colors to subtle, earthy tones, there’s something to suit every little wardrobe and season. Whether you’re welcoming a newborn or refreshing a toddler’s favorites, these additions bring softness, warmth, and joy to everyday moments.

Hvid pieces are known to become instant favorites, and with their popularity they never stay in stock for long. Throughout the season, we’ll receive new drops with fresh stock, so there will be more opportunities to find your favorites. And if you’re searching for something specific, don’t hesitate to reach out! 

FIND THE COLLECTION HERE

ALMOST HERE

Pure wool collection in Taupe

It's almost here: our softest and most timeless collection yet — crafted entirely from 100% premium merino wool, designed to offer natural warmth, comfort, and lasting quality for your little ones.

The Rib Taupe collection is made in one of our signature, natural tones and carefully knitted in a distinct rib pattern that enhance the softness and natural elasticity of the wool.

Thanks to wool’s temperature-regulating, moisture-wicking, and hypoallergenic properties, each piece keeps your little one cozy and comfortable year-round — from the first cuddle in the morning to peaceful sleep at night.

A collection made to last, to love, and to be passed down.

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Caramma

The bottle you need

When we discovered this bottle, we instantly wished we had it for our own babies. Designed to work like the breast, the Caramma Support Bottle is a game-changer—whether you're breastfeeding and want to combine bottle feeding seamlessly or using formula while still fostering intimacy and comfort. Its unique design supports a natural feeding rhythm, making feeding time smoother for both you and your baby.

The Caramma Support Bottle is a Danish-designed baby bottle that mimics natural breastfeeding. Its patented vent system allows babies to control milk flow, helping them develop a natural sense of fullness. Made from soft, food-grade silicone, it's free from harmful microplastics and designed for feeding in various positions—enhancing bonding between caregiver and baby. Available in two sizes. These bottles are perfect for the very first feeding moments.

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The best and most exclusive products for your mini.

Fast, worldwide shipping and 14-days return policy

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Learn more about our wool collections—perfect for layering in every season. Stay cool in summer and cozy in colder days with nature’s finest fibers