it is our birthday
5 Years of Zoen voor Gust
From a basement dream to a beloved destination for timeless baby essentials — what an incredible ride it’s been!What started with two best friends, working late nights (and around baby feedings!), has grown into something beyond our wildest dreams: a shop filled with brands we truly admire, a growing Tothemoon collection we're so proud of, and the most amazing, loyal customers we could ever wish for.
We’ve lined up 5 surprises for 5 magical years:
1. 20% OFF THE ENTIRE COLLECTION
2. LAUNCHING OUR COTTON POINTELLE COLLECTION
3. A GIFT WITH YOUR ORDER - For our first customers
4. LIMITED EDITION HAND-EMBROIDERED BODIES
5. WIN A €200 TOTHEMOON VOUCHER - Share our post
The celebration starts now — from Wednesday, May 28th until Sunday evening, June 1st at 23:59.
You’ve helped us grow more than you know. Thank you — the best is yet to come.Here’s to the next 5! See below for all the details of our 5 birthday highlights!
With love,
Zoen voor Gust team
celebrating with
20% Off the entire collection*
We couldn’t celebrate 5 years without treating you!Enjoy 20% off (almost) everything — from our newest arrivals to long-time favorites.
Just use code: 5YEARS at checkout.It’s our way of saying thank you for being part of our story.
*Please note: Discount applies only to in-stock items and new orders placed with the code. Not valid on past orders or combined shipments. Exclusions: Personalized items, Gift boxes, Write to Me, Bednest Official, Bouncers, Bugaboo, Bundle Australia & HVID.
launching our
Cotton pointelle collection
Our cotton collection has (almost) arrived!
It’s been a little delayed, but we couldn’t leave it out of the celebration. So yes — the birthday discount applies here too!
We’re so proud to introduce the 8th collection from Tothemoon — a beautiful blend of softness, simplicity, and timeless style. Made from 100% OEKO-TEX® certified cotton with a nostalgic pointelle finish, it’s perfect for warmer days and everyday layering.And the best part? There’s so much more to come.
ON ORDERS ABOVE 30
A gift with your order
A little gift to celebrate with youWe’ve partnered with Minois Paris to surprise our first customers with something extra — no code needed, the gift will be automatically added to your cart if you qualify!
Here’s how it works:
• First 10 orders will receive the Minois Paris toiletry pouchIncludes mini versions of: Delicate gel, body milk, Gentle Cream Value: €35
• Next 20 orders will receive a full-size Crème douce (100 ml)Value: €27
No need to do anything — just place your order!If you're among the first 30 customers, your gift will be automatically include.
Limited edition
Hand-embroidered bodies
Especially for our 5th anniversary, we’ve created a small batch of exclusive embroidered bodies — lovingly handmade by Studio Lotte Bikker, just for this occasion.
Each one is stitched with care and available at the regular price plus the 5-year discount. A true keepsake, made with love.A beautiful keepsake — and the perfect piece to make your newborn outfit extra special.
Giving away
Win a €200 Tothemoon voucher
As a big thank-you for being part of our journey, we’re giving away a €200 voucher to spend on anything from the Tothemoon collection!
Want to win?
Repost our birthday post on Instagram and tag someone who deserves a little extra love.We’ll announce the winner next week, good luck!