From moms to moms - we got you
If you're expecting a little one soon, we understand, like no other, what's on your mind. This exciting new phase comes with a desire for the finest products for your baby, and we are dedicated to providing you with just that.
The ongoing — sometimes even nightly, right? — search for sustainable essentials, fabrics of unparalleled softness, and styles that transcend seasons: we've been there. That's why we are now here for you.
We put our hearts into curating a selection you can rely on, with each product carrying the promise of helping you enter motherhood with confidence and peace of mind.
With Zoen for Gust, you can rest assured you're giving your baby the very best.
And that's exactly what you both deserve.
How it all started
Zoen voor Gust was founded by dear friends Carol and Ingeborg, who drew inspiration from their firstborns, Zoen and Gust. In 2016, their shared vision gave rise to a platform offering sustainable, timeless, and premium baby and children’s products. By gathering authentic brands from all over of the world, they set a standard previously unseen.
After three years of unwavering commitment from these moms to nurturing Zoen voor Gust, it was time for a new chapter. That’s where we, Giulia and Lisette, stepped in.
We have also been best friends for ages and shared a common dream of joining forces. Moreover, as new moms ourselves, we were always on the hunt for the most beautiful and unique products for our minis.
With Zoen voor Gust, we continue our search. This time for you.
The ones you’ll hold dear and pass down
Since 2020, we’ve been anything but idle, and we take pride in the collection we’ve curated to date. We tirelessly scour the globe to discover exceptional brands, often founded by parents who share our values: authenticity, quality, and sustainability.
Yet, what truly sets these products apart goes beyond their distinctive designs, timeless styles, and use of natural materials. It's the unique stories they carry, crafted with passion by truly inspiring people.
What do they all have in common? They are the pieces you’ll cherish most and lovingly pass on to future generations, who will, in turn, create new stories with them.
ZOEN The Label
Tothemoon becomes ZOEN the label
Same love, same quality, a new name.
Tothemoon has always been our little baby. What started as a dream to create our own baby & kids essentials has grown into something we're incredibly proud of. Thoughtfully designed pieces, beautiful natural materials and timeless everyday favourites, all made with so much love.
And now, it's time for a new chapter.
Tothemoon is becoming ZOEN the label.
We wanted to bring our own label even closer to Zoen voor Gust, making it clearer that behind our curated collection of beautiful brands, there's also a little world of our very own.
And don't worry, everything you love about Tothemoon is staying exactly the same. The quality, the fabrics, the fits and our much-loved collections aren't going anywhere. Your favourite pieces will continue to return, just with a new name on the label.
And there's so much more to come! We're working on new designs, exciting additions and bringing back your favourite Tothemoon essentials, now as ZOEN the label.
A new name, but still our little baby.
We hope you love this next chapter as much as we do.
With love,
Giulia & Lisette